Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.

Statement of Responsibility

Author(s)

Rebecca Brooks - Personal Name
Devora Rogers - Personal Name

Edition

Call Number

47 UNL reb

ISBN/ISSN

9781398603615

Subject(s)

Others

Classification

47 UNL reb

Series Title

GMD

Book

Language

English

Publisher

Kogan Page

Publishing Year

2022

Publishing Place

United kingdom

Collation

xx, 184p.; 23.5cm

Specific Detail Info

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